Shyamchi aai (Shyam’s mother)

I have just finished reading the book Shyamchi aai written by Sane guruji and I cannot stop the tears flowing from my eyes which I experienced after every chapter of the book which reflected a mother’s unconditional affection for her son. Deeply emotional, equally entertaining, Shyamchi aai is autobiography of Sane guruji’s childhood and reminiscence of his late mother yashoda who imbibed truth, compassion, kindness and values in his mind with her teachings. The opening of the book begins with Sane guruji narrating his mother’s memories to children of ashram which takes them down the memory lane at Palgad, a small village based in Konkan.  Every chapter that I read I have experienced that these stories are a reflection of every child and his love towards his mother. But unfortunately nowadays the younger masses are so immensely influenced by westernized culture that they ignore their parents and give more preference to mean friends. This book is a eye opener for every son or daughter who neglect their parents . One of the episode of this book is very close to my heart where shyam hides in his house to avoid swimming in water as he fears water and is teased by his friends. How can  a mother tolerate the world taunting her son as coward? shyam is bitterly thrashed down by his mother and dragged to the well where he finally learns swimming. In this chapter, it shows that if mother can shower her love to her child, she can also thrash her child if he is mistaken or showing any ignorance towards his duties. After reading this chapter, I came to a conclusion that mother’s love is not blind, it actually leads us to right path.This episode of sane guruji’s life was included in the SSC marathi literature and I still cherish the memory of mugging down the grammar, answers just to score marks.               

This story isn’t just about a mother and a son, it also conveys about a father’s love, respect towards Indian culture and elders. The book sadly ends with untimely death of sane guruj’s mother and unfortunately shyam is not with her at the last moment of her life as he is pursuing education in a far off village. This moment is very heart rendering and I was deeply touched about this mother who longed for happiness and success of her children. This book was adapted and made into motion picture in marathi language titled same as the book. Even the movie was equally entertaining and is still remembered today for sincere performances.

Sane Guruji’s rare photograph
(24 December 1899- 11 June 1950)

The scenic description about Palgad village is mentioned very beautifully in the book and there are many other memorable characters in this book like purshottam( shyam’s brother), durvanchi aaji( grandmother), dada( shyam’s father), venutai. This book gives insight on the culture of our Hindu tradition like taking meal in patravali,cooking tasty dishes like shrikand vada and cultural events like Savitri Vrat, Somvati Avas. When I finished completing this book, I discovered a new perception of life, a divine satisfaction, peace which a bhakt (devotee) receives after praying to God.

This book will stay in my heart forever, trust me this book is a life changing experience. Hope you love this post



Jay Shri Ram – Wishing you a Happy Dussehra



Jay Shri Ram,

This Dussehra, let us revive our life with auspicious blessings of Lord Shri Rama, Mata Sita, Lord Lakshmana and almighty Shri Hanuman. Let’s overcome and vanquish the inner demons of ego, jealousy, violence, hatred within us and acquire a divine, spiritual power in our soul. Wishing everyone a happy, delightful and prosperous Dussehra 🙂

Jay Ho Ramji Ki


Jay Mata Di

To all the devotees of Mata Durga,

It’s the holy god’s grace which has bestowed me infinite potential to handle rejections and come out as a successful writer in the industry. Following the successful response of blog posts on Janmashtami, Ganesh Chaturthi, this time I am dedicating this article to divine goddess Jagadamba who is the mother of this eternal universe.  Be it mother Saraswati, Mata Lakshmi or mother parvati, the three goddesses are unified power and avatars of Mata Bhagvati. Just as Mata Kali’s blessings gave a new dimension to life of Kalidasa, similarly I feel privileged to be empowered by her divine boon which she has gifted me in form of writing.  Hope this Navratri, Goddess Shakti bestows us with power of knowledge, strength and prosperity in  life.

Jay Mata Sherawali

Top classic Bestsellers

In my earlier post, I had mentioned a list of the bestsellers that I personally read. I truly appreciate the vision, language, feelings and vocabulary that the respective writers incorporated to create a complete new world filled  with elements of aspirations, dreams, love, hope, courage, separation, tragedies, happiness, adventure and compassion.

I am filling this blog post with some of the novels I have read and some I am looking forward to.

1] Love Story – Erich Seagal (A heartwarming, brilliant masterpiece)
2] Picture of Dorian Gray – Oscar Wilde (Thriller)
3] Shyamchi Aai – Sane Guruji (Highly Recommended)
4) Dear John – Nicholas Sparks (Romance)
5) The Notebook – Nicholas Sparks (Romance)
6) Pursuit of Happiness – Christopher Gardener – An enlightening story of a struggling father
7) The Last song – Nicholas Sparks (Family)
8)  Anna Karenina – Leo Tolstoy (An outstanding saga of passion and love)
9) DevDas – Sharatchandra (Tragedy)
10) A women in white – Wilkie Collins (Suspense)
11) White Nights – A short story by Fyodor Dostoevsky (Deeply emotional, an engrossing short story)
12) Far from the madding crowd – Thomas Hardy
13) Little Men –  Louisa May Alcott (Family)
14) Jo’s Boys – Louisa May Alcott (family)

Every individual novel in this list has a substance of love, togetherness, thrill, solitude, suspense, hope that will bound to connect you to the characters in the book. So far this is the list of the classic masterpieces  and upcoming novels, so if you have any books for recommendation, please let me know. I would love to include your titles in my bookshelf.  Hope you will love this article.

Prashant Badiger

Significance of a Logo

I happened to gaze at the logo of  popular soft drink company – Coca Cola. Wow! What a great creativity has been used in this logo! What a universal appeal it has! I guess there is no better way than a logo to achieve brand recognition and success. In my day -to-day life my eyes scan through thousands of logos everyday, but only the unconventional and unique logo stays memorable in  my mind. What is the strategy the company might have used to make its brand popular? Simplicity! More the simpler your logo is, more clearly your brand message is conveyed. Nice na! I don’t just talk about Coca Cola, take the example of various other renowned companies – Yahoo, Microsoft, Lee, Adidas, Sony, these all companies have preferred to keep a simple logo to win their audience. One of my friend working in a creative firm in Virginia feels that logo is most essential object for anyone, be it a large company, service provider or a local cafe shop. Identity is most essential element of our life, without which we are anonymous without any credibility. As a name is identity for us, similarly logo is a badge or a image that gives a recognition to the company and helps to increase its popularity in the market. If I am not wrong, in the earlier times companies used crests to make their product identified. But there are people who argue telling that “ logo is not essential for business.” I agree that logo may be not important for business, but what will happen if their product and services won’t get the desired exposure as expected. Obviously, customers won’t adapt any product or service if it doesn’t have any identity.

Being a creative professional, I advocate the importance of logo. We do need a logo. How will we reach our audience unless we have a professional identity. While  getting a logo created, it is very essential for the company to analyze the audience and then make up their mind to get a logo designed that will appeal their audience. When I undertake a logo design project, I care to understand their needs and see to that their product is clearly appearing in the logo. If you are a company selling chocolates, just don’t stress on to make your logo attractive, you also got to see that your company’s name and image is appearing on the logo. Personally I feel that, your logo should be complimentary to your business I.e no matter even if it is  not appealing, it should be pleasing and leave a memorable impression in minds of your audience.  Such a great flexibility a logo has that., you can easily apply the logo on multiple mediums like brochures, website, banners and increase your business presence. Along with this, I also feel important to suggest that your logo needs to be copyrighted so that it is is not misused by any of your competitor or any unknown entity. Bring your business closer to your world with a visually engaging logo and make your desired mark! Get your logo created now! Hope friends, you like this refreshing article on logo. Do comment, Iam eager to know you views and feedbacks.